CLEP Marketing Practice Exam 2025 - Free Marketing Practice Questions and Study Guide

Encoding in communication is the process by which a sender decides what message they want to convey and then translates that message into a format that can be understood by the receiver. This involves choosing appropriate words, symbols, or gestures that effectively express the intended meaning. It is the initial stage of the communication process where the sender takes their thoughts and feelings and formulates them into a coherent message, ensuring that the receiver can decode and interpret it successfully.

The significance of encoding lies in its impact on how accurately the intended message is received and understood. Successful encoding considers the receiver's background, context, and possible interpretations, which helps prevent misunderstandings.